1. Overview​

Brief:

The goal was to develop a cohesive brand identity for Yuba Harvest, a local farm-to-table business. This involved designing a new logo, creating a fully responsive website, and producing various print materials including flyers and collateral for marketing and outreach efforts. The project was focused on highlighting the fresh, sustainable produce offered by Yuba Harvest while emphasizing its commitment to local agriculture and community support.

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Collaboration was key throughout this project. I worked closely with the client to ensure the website and brand elements reflected their mission and values. The project scope included everything from the visual identity to user experience, ensuring consistency across all platforms, from digital to print.

 

2. Goals​

• Establish a strong visual identity for Yuba Harvest that reflects its commitment to fresh, locally grown produce.

• Create a user-friendly, responsive website to enhance online engagement and support customer orders.

• Design print materials, including flyers and promotional collaterals, to support marketing campaigns and community outreach.

• Ensure seamless integration of the brand’s core values into all creative assets.

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3. My Role
Led brand development and digital design as the primary designer, managing everything from logo creation to website UX/UI and print collateral production.

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4. Skills Used
Brand Identity, Logo Design, UX/UI Design, Responsive Web Design, Adobe Creative Suite, Print Design, Client Collaboration

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5. Deliverables​

• Logo Design: A custom logo that captures the essence of farm-to-table freshness and community-based agriculture.

• Website: A fully responsive, visually appealing website designed to promote Yuba Harvest's products, offer an online store, and provide information about the farm’s story and sustainability practices.

• Print Collaterals: Flyers, brochures, and promotional materials designed to spread awareness, highlight seasonal offerings, and support local events and markets.

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6. Timeline

2015 – 2017 (Multiple projects including branding, website design, and print collateral)