1. Overview
Developed a high-luxury brand identity and cohesive visual experience for Robin Woolard Precious Jewels, a fine jewelry brand emphasizing craftsmanship and timeless elegance. Collaborated closely with the client to create a refined, fashion-forward look spanning digital and print channels, balancing classical beauty with a contemporary edge.

2. Goals
• Establish a high-end, fashion-forward brand identity for launch.
• Create a responsive website that showcases each jewelry piece with clarity and elegance.
• Design a print catalog that serves both as a sales tool and a brand statement.
• Maintain visual and material consistency across all brand touchpoints.
• Use high-quality materials and finishes that reflect the handmade nature of the work.

3. My Role
Lead Graphic Designer — responsible for overall visual direction, client collaboration, and design execution across digital and print channels.

4. Skills Used
Branding, UI/UX design, print production, typography, photo editing, layout design, art direction, project management, high-end materials coordination.
 
5. Deliverables
• Website Design
A clean, gallery-style responsive website that allows Robin’s jewelry to take center stage. The design uses a minimalist interface, strong editorial structure, and intuitive navigation to present each piece with clarity and grace. The site feels both timeless and modern—like the brand itself.
• Print Catalog
A beautifully produced, high-end catalog designed for private clients and luxury retailers. Printed on uncoated matte paper with selective foil stamping and embossing, the catalog emphasizes texture and tactility—echoing the artisanal nature of the jewelry. Elegant typography and refined layouts create a quiet backdrop for high-resolution photography, allowing the pieces to speak for themselves.
• Brand Aesthetic
A full visual system, including typography, color palette, and layout guidelines—developed to guide future content creation. The look and feel blend the softness of fine art with the bold confidence of fashion, ensuring brand consistency across all media.
• Print Collateral
Supporting printed materials, such as press kits, product cards, and thank-you notes, were created to maintain the same elevated tone. High-quality finishes like foil and embossing were applied selectively to emphasize the care and detail in each handcrafted piece.

6. Timeline
2015 – 2017