1. Overview​

Developed a short-form product concept ad for Nico, a kid-friendly snack scanning system designed to help children make healthier snack choices through simple, playful feedback. The project explores how UX, product design, and storytelling can work together in social video format to communicate value quickly and emotionally.

 

2. Goals​

• Demonstrate how kids can independently evaluate snack choices using a toy-like scanner and companion app
• Communicate complex nutrition concepts in a simple, child-friendly way
• Create engaging, social-first video content suitable for platforms like Instagram and TikTok
• Showcase product benefits through visual storytelling rather than heavy explanation

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3. My Role

Led the project end-to-end, responsible for concept development, script writing, storyboarding, copywriting, UI screen design, AI-directed photo and video generation, video editing, and motion design. Designed the full narrative flow from problem to solution to emotional payoff.

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4. Skills Used

Concept Development, Script & Storyboarding, UX Thinking, Copywriting, UI Design, Adobe Premiere Pro, Motion Design, AI Image & Video Direction, Visual Storytelling, Social Video Optimization

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5. Deliverables​

• Vertical social media video ad (Instagram Reels / Stories format)
• Product UI screen designs for app and scanner interface
• Storyboard and narrative concept for future campaign extensions

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6. Timeline

Concept to final edit completed within one creative sprint (2026)