NICO — SCANNER-ONLY SOCIAL AD

1. Overview​

Developed a short-form product concept ad for Nico, a kid-friendly snack scanning device designed to help children make healthier snack choices independently through simple, playful feedback. This concept focuses on positioning the scanner as a toy-like learning tool integrated naturally into kids’ everyday environments, such as daycare or playroom settings.

2. Goals​

• Demonstrate how kids can evaluate snack choices independently using a toy-like scanner
• Position the scanner as part of play, not as a medical or parental control device
• Communicate healthy decision-making through emotional storytelling rather than technical explanation
• Create engaging, social-first video content suitable for platforms like Instagram and TikTok

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3. My Role

Led the project end-to-end, responsible for creative concept, script writing, storyboarding, copywriting, UI screen concepts for the scanner, AI-directed photo and video generation, video editing, and motion design. Designed the narrative flow to move from decision-making uncertainty to confident, positive choice.

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4. Skills Used

Concept Development, Script & Storyboarding, UX Thinking, Copywriting, Product Storytelling, Adobe Premiere Pro, Motion Design, AI Image & Video Direction, Visual Narrative Design, Social Video Optimization​

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5. Timeline

Concept to final edit completed within one creative sprint (2026)