1. Overview​

Supported the Kleenex brand under Kimberly-Clark by designing and producing digital video content and enhanced product visuals for e-commerce and online marketing channels. The project focused on strengthening product storytelling and helping shoppers better understand product features through clear, engaging visuals.

 

2. Goals​

• Improve shopper engagement through short-form product video
• Support product detail pages with clear, benefit-focused visuals
• Maintain strong brand consistency across Kleenex and store-brand variations
• Communicate product value quickly in an e-commerce environment

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3. My Role

Served as Graphic Designer III, responsible for designing layouts, editing and producing product videos, creating digital assets for Amazon and related platforms, and collaborating with marketing and production teams to deliver on-brand, deadline-driven content.

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4. Skills Used

Adobe Photoshop, Illustrator, After Effects, Video Editing, Motion Design, Digital Asset Creation, Brand Consistency, E-commerce Design, Cross-functional Collaboration

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5. Timeline

Q1–Q2 2025