1. Overview​

Brief: To design packaging, Amazon listing graphics, A+ content, and retail POS materials for DeWalt’s new product line, aligning with the brand’s bold, professional identity. The project involved close collaboration with marketing and sales teams to ensure consistent messaging across digital and physical platforms. Deliverables included PDQ countertop displays and in-store signage, all aimed at maximizing shelf impact and driving consumer engagement.

 

Worked closely with marketing and sales teams to align visual design with campaign objectives, retail strategy, and product positioning. Regular cross-functional reviews ensured that all packaging and Amazon assets met brand standards while driving conversion and shelf impact.

 

2. Goals​

• Strengthen shelf impact with bold, brand-recognizable packaging.

• Develop POS materials, including PDQ countertop displays, to increase product visibility and drive retail engagement.

• Streamline messaging across online and in-store platforms.

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3. My Role
Led the conceptualization and execution of visual assets including packaging design, retail displays, and Amazon e-commerce content. Coordinated with cross-functional teams to ensure brand consistency and alignment with marketing goals.

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4. Skills Used
Adobe Photoshop, Illustrator, InDesign, Packaging Design, E-commerce Content Creation, Cross-functional Collaboration, Brand Strategy, Visual Storytelling

 

5. Deliverables​

• Product packaging

• In-store displays

• Amazon listings (A+ content, thumbnail design, lifestyle images)

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6. Timeline

Q1–Q2 2022-2023